Business Development Executive — Direct-to-Family Sales

Remote (must reside in one of the priority markets listed below) | $75K base + commission, OTE $115K–$120K

Priority Markets: Houston, TX · Dallas/Fort Worth, TX · Atlanta, GA · Charlotte, NC · Raleigh, NC · Tampa, FL · Jacksonville, FL · Austin, TX · Nashville, TN · Orlando, FL · San Antonio, TX · Pittsburgh, PA · Phoenix, AZ · Las Vegas, NV · Knoxville, TN · Indianapolis, IN · Greenville, SC · Chattanooga, TN · Memphis, TN · Oklahoma City, OK. This is a fully remote role, but candidates MUST live in one of these markets — the position requires regular local travel to build referral relationships with healthcare facilities and social-service professionals in your assigned territory.

Crucial Recruiting is partnering with a premier, nationwide Medicaid planning and application-support company expanding its footprint across the United States. Their mission is to protect families from the financial impact of long-term care costs by helping them navigate the Medicaid application process quickly and successfully. They work exclusively on behalf of applicants and their families — not facilities — taking on the bureaucratic, legal, and logistical burden of securing benefits.

The Opportunity

We are seeking high-performing Business Development Executives to drive direct client acquisition across our priority markets nationwide. The role has two dimensions: building a referral network with healthcare facilities and social-service professionals, and converting those referrals into enrolled clients by guiding families through an emotionally and financially complex decision. The families you serve are often in crisis — you will be the person who shows them there is a solution.

Key Responsibilities

Referral Network Development

• Build and maintain a high-value referral network across SNFs, assisted living, hospitals, rehab centers, elder-law attorneys, and social-services directors
• Position the firm as the go-to Medicaid planning resource referral partners recommend
• Attend healthcare association events, senior-care conferences, and elder-law networking events
• Establish communication workflows with social workers, discharge planners, and business-office managers for warm, timely referrals
• Leverage proximity to your metro market while managing your territory remotely

Family Consultation & Client Acquisition

• Conduct discovery calls to understand each family's Medicaid situation, timeline, and financial picture
• Present services with empathy and clarity; convey why acting quickly matters
• Guide families through the enrollment decision, addressing objections on cost, complexity, and eligibility
• Convert referrals into enrolled clients by building trust quickly; manage a pipeline and follow up consistently without being pushy

Client & Referral-Partner Management

• Onboard new clients and set expectations for process, timeline, and communication cadence
• Maintain touchpoints with referral partners; track referral-source performance and deepen top relationships
• Gather testimonials and case outcomes to support marketing and referral conversations

Qualifications

• 5+ years of sales experience, preferably B2C/consultative/high-empathy (senior care, financial services, elder law, healthcare, home care, hospice, insurance)
• Experience selling directly to families/individuals navigating healthcare, financial, or legal decisions
• Prior experience building referral networks with healthcare providers, social workers, or discharge planners is a strong advantage
• Must reside in one of the priority markets listed above; local healthcare/senior-care knowledge preferred
• Familiarity with state Medicaid programs or long-term-care funding is a plus
• Empathy, hunter mentality, clear/warm/persuasive communication, strong organization, and resilience

Why Join

• Real impact: every client you enroll is a family you help keep financially whole
• Growth: spearhead expansion in a massive, underserved space; remote-first, results-driven culture
• Compensation: $75,000 base + performance commission; OTE $115,000–$120,000 at quota

This search is managed exclusively by Crucial Recruiting. Company details will be shared with candidates who advance to the interview stage.